Linguopragmatic Features Of Address Forms In Social Media Discourse
Keywords:
Social networks, address, speech culture, linguopragmaticsAbstract
This article provides an in-depth analysis of the characteristics of address words in social media discourse. The study scientifically examines the addressal devices used on platforms such as Telegram, Instagram, and X (Twitter), along with their linguistic and social functions. The role of address forms in establishing the distance, familiarity, and level of respect between participants in virtual communication is highlighted separately. Additionally, the influence of address forms on national mentality, speech culture, and language development is analyzed, revealing their role in modern communication culture. The study was conducted based on the real speech experience of social network users, their correspondence, and posts, identifying new forms of address characteristic of the digital communication environment and the sociocultural trends emerging through them.
References
1. Juraev A. Pragmatic Features of Speech Etiquette. – Tashkent: University, 2014. – 150 pp.
2. Inoyatov S. Forms of Address in Uzbek Language. – Tashkent: Fan, 2010. – 180 pp.
3. Karimov Q. Speech Culture and Style. – Tashkent: University, 2012. – 220 pp.
4. Qahhor A. Tales from the Past (short story). – Tashkent: Adabiyot va San'at Nashriyoti
(Literature and Art Publishing House) named after Gafur Gulom, 1988. – 350 pp.
5. Mahmudova N. Written Speech Style and Modern Trends. – Tashkent: Fan, 2018. – 240
pp.
6. Rahmonov Sh. Issues of Social Linguistics. – Tashkent: Fan va Texnologiya, 2017. – 200
pp.
7. Sayfullaeva R. The Modern Uzbek Literary Language. – Tashkent: Uzbekistan National
Encyclopedia, 2010. – 300 pp.
8. Sodiqova N. Problems of Society and Language. – Tashkent: Akademnashr, 2019. – 215
pp.
9. Tursunov U. Communication Culture in Uzbek Language. – Tashkent: Mумtoz Soʻz, 2015.
– 210 p.
10. Khodzhayeva D. Fundamentals of Pragmalinguistics. – Tashkent: Yang Asr Avlodi, 2016.
– 260 p.
